Stadium: Vallecas Stadium
President: Raul Martin Presa
The relationship between KELME and Rayo Vallecano began in 2015 with an agreement between the parties for 3 seasons during which they fostered much more than a simple sponsorship bond. An approach that combined the values of both the club from Madrid and the brand from Alicante, which attracted international interest following the launch of the Vallecas team's charity kits, where the traditional club's red band was replaced by a rainbow representing 7 charities that both entities had decided to collaborate with under the "Beside every anonymous hero" campaign, which raised a percentage of the cost of every kit sold for different associations. In addition to this, the third kit also helped to raise funds for cancer charities, as a further reason behind the campaign.