Kelme’s image travels all over the world thanks to Levante’s victory against Atlético de Madrid
Levante UD, a team sponsored by KELME, turned all LFP forecasts on their head last Sunday. Two days ago, it seemed a foregone conclusion that Atlético de Madrid would win this match and take a giant leap towards winning the Spanish League this season. However, Levante's victory has kept the competition open until the end.
The fact that Levante UD had already ensured that they would remain in the First Division made it likely that the team would be more relaxed on the field. But as is usually the case in Levante, when they fight against big teams they rise to the challenge, give their all, and fight to the end. To the team's courage should be added the fact that they have one of the best goalkeepers this season: Keylor Navas, who did not allow such a high-level team as Atlético de Madrid to score one single goal.
The match ended with Levante UD's victory by 2-0, turning the event into global news.
The match was broadcast by Canal +, and covered in all the national and international media of GRUPO PRISA, to which the channel belongs: PRISA NOTICIAS (El País, AS, Cinco días,….), PRISA TV (Canal +, YOMBI, Media Capital,…), and PRISA RADIO (Cadena SER, W Radio, Adn Radio,…)
In addition, the fact that this match made the news have lead national and international sports news shows to cover the match, reaching thousands of homes and achieving great media impact, with the ensuing KELME brand awareness on a global scale.
Levante UD continues to prove that it is a strong team and, supported by KELME, will continue to fight until the end of the League.
KELME, NEVER GIVE UP!